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Understanding McLuhan
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06841_Field_TCUM T406.txt
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1996-04-10
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16 lines
a uniformly priced commodity opening the door to price
systems. The printed book had in addition the quality of
portability and accessibility that had been lacking in the
manuscript.
Directly associated with these expansive qualities was the
revolution in expression. Under manuscript conditions the role
of being an author was a vague and uncertain one, like that of
a minstrel. Hence, self-expression was of little interest.
Typography, however, created a medium in which it was
possible to speak out loud and bold to the world itself, just as
it was possible to circumnavigate the world of books previously
locked up in a pluralistic world of monastic cells. Boldness of
type created boldness of expression.
Uniformity reached also into areas of speech and writing,